TikTok is introducing a updated setting that allows them to reduce the volume of AI-made media appearing in their feeds. This initiative comes as the company revealed that it presently contains over 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread launch. This advancement comes amid a rise in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content created using AI tools, including computer-generated images to science explainers, and we want to offer the community the ability to see more or less of that, based on their own likes,” said a spokesperson.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its service identified as artificially created. Overall, in excess of 100 m media items are submitted to the app every day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the amount of AI content they see by accessing the “manage topic” option in the app and selecting AI-made media. Further subjects that currently be modified under the setting encompass news, clothing, cosmetics, and choreography.
Platform Guidelines
Its rules oblige content makers to tag convincing AI-generated content, and it prohibits harmful fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the app will now attach an AI-generated label to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The company is also introducing a $2 million awareness program for professionals and institutions to create learning resources about using AI responsibly. This program will support educational bodies dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, during discussion over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is set to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most graphic content prior to it gets reviewed by staff. TikTok stated a 76% decrease in disturbing and violent content seen by safety staff over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
